![]() ![]() “Consumers can feel safe at the point of purchase that their product has been both cooked and served in pack, so there is no risk of contamination, which is important during these times. Jason believes this new range has consumer benefits too, offering a level of reassurance around Covid-19 and allergy risks. It was specifically designed to look like it was made in-house, so the branding is very discrete on the back of the pack.” With the Invisible Chef range, the same packaging works across all cooking applications. On a normal street, foodservice unit A may have a Merry Chef oven, unit B may have a traditional pie oven, and unit C may be a small coffee operation that just has a panini grill or microwave, and, historically, companies would have to offer different types of packaging for each of those cooking devices. “We researched and developed specialist packaging and we believe that’s one of the unique selling points of the range. They would be essential to assist small operators, convenience stores, and deli counters to continue operating. “We have been manufacturing high-end snacks for retailers, cafés or ‘food to go’ for the last number of years, but we saw at the start of Covid-19 that there was a demand in the marketplace for snacks that would need less handling, less preparation and less cooking time. The Invisible Chef is a ‘cook and serve in-pack’ snack range launched by the company in early 2020. We even got an email from a man in the Falkland Islands recently who said he was enjoying one of our Invisible Chef burritos in Port Stanley, and our stuffings were on sale in Alaska last Christmas!" “We sell into both retail and foodservice and our main export markets are the UK and US and we also supply a couple of high-end customers in France. Crumb brand or topping, or filling sandwich and snack products under the Invisible Chef brand. ![]() “We take fresh bread and add value to it, whether that means crumbing it to make breadcrumbs, stuffings and toppings under the Mr. spoke to director, Jason Coyle about the company’s latest range, the Invisible Chef, which was developed with Covid-19 concerns in mind. Crumb is now a multi-award-winning manufacturer of premium pre-cooked stuffings, and the number-one chilled stuffing brand in Ireland and the UK. ![]() Westmeath when Bernard Coyle saw a gap in the market for fresh breadcrumbs. Crumb was founded in 1996 in Finea in Co. Please check with your local store before visiting.The new range from Mr. ![]() In-store availability, prices and promotions may vary from those online. Please remember that products suitable for vegans may not necessarily be suitable for people with food allergies, as advised by The Vegan Society. We recommend that you always check the packaging for allergen advice and talk to your doctor if you need any further food allergy advice. This does not affect your statutory rights. Iceland is unable to accept liability for any inaccuracies or incorrect information contained on this site. Despite the product information being regularly updated. Please do not rely solely on the information provided on this website. For this reason, we strongly recommend that you always read the actual product label carefully before using or consuming any product. However, food products are constantly being improved so their ingredients and the other information we publish here, including details of their nutritional content and allergy advice, is liable to change. We have done everything we can to ensure that the information we provide about all of the products listed on our website is accurate and up to date. ![]()
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